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The question in this discussion
How did the two brands draw attention through the same post?
Apple promoted a product and song through an artist collaboration; Samsung entered the rival post's comments. Reactions show attention, not product preference.
Original discussions
KRSouth Korea
아이폰18 든 로제에 삼성 등판…'진짜 폰 필요하면 말하지 그랬어?'
Posted: 2026-09-13T11:48:00+09:00
Link and metrics checked: 2026-09-14
Search-index figures · original-page counts unverified · Search-index figures · original-page counts unverified
How the figures are counted
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Other criteria for these people →What we’re comparing
Apple promoted a product and song through an artist collaboration; Samsung entered the rival post's comments. Reactions show attention, not product preference.
What the collaboration post did
On September 9–10, Rosé and Apple published a post promoting the iPhone 18 Pro and a new song. The campaign began by placing artist, product and music in one piece of content.
A rival entered through a reply
Samsung Canada's official account left a short rival-focused comment on September 12. Instead of starting a separate post, it entered a conversation that already had attention.
What the reaction counts cannot say
The reported 420,000 likes and about 3,600 replies as of September 13 belonged to Samsung's comment. They are not the same unit as the whole Apple post and are not product preference or sales.
Compare the same items
| Item | Apple–Rosé collaboration post | Samsung Canada reply |
|---|---|---|
| Marketing entry pointVerified difference | Artist, product and song collaboration post [1] | Comment on a rival's post [1] |
| Verified reaction unitMatching conditions unverified | No equivalent total obtained [1] | 420,000 comment likes; about 3,600 replies [1] |
| Product-performance evidenceBoth offer this | No [1] | No [1] |
What else to know
How did the two brands draw attention through the same post?
Facts we checked
The reported 420,000 likes and about 3,600 replies as of September 13 belonged to Samsung's comment. They are not the same unit as the whole Apple post and are not product preference or sales.
Evidence for this comparison
These sources provide background on the topic. We do not use the articles and reports below as evidence for support percentages.
- 폰 필요하면 물어보지…로제 사진에 댓글단 삼성동아일보 / Daum · See the original sources · Source checked on 2026-09-14
- 아이폰18 든 로제에 삼성 등판세계일보 / Nate · See the original sources · Source checked on 2026-09-14
- Samsung crashes Rosé's iPhone postThe Korea Herald · See the original sources · Source checked on 2026-09-14
News and official sources
These sources provide background on the topic. We do not use the articles and reports below as evidence for support percentages.
폰 필요하면 물어보지…로제 사진에 댓글단 삼성 ↗
Apple promoted a product and song through an artist collaboration; Samsung entered the rival post's comments. Reactions show attention, not product preference.
Publication or release date: 2026-09-13 · Original source checked: 2026-09-14
아이폰18 든 로제에 삼성 등판 ↗
Apple promoted a product and song through an artist collaboration; Samsung entered the rival post's comments. Reactions show attention, not product preference.
Publication or release date: 2026-09-13 · Original source checked: 2026-09-14
Samsung crashes Rosé's iPhone post ↗
Apple promoted a product and song through an artist collaboration; Samsung entered the rival post's comments. Reactions show attention, not product preference.
Publication or release date: 2026-09-12 · Original source checked: 2026-09-14
Consider each source’s perspective. Institutional and company statements present that organization’s account, and we distinguish news reporting from opinion.
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Sources and updates
- Period covered
- 2026-09-14
- Content checked on
- 2026-09-14
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