What was asked?
When reading a book, if you had to choose one format, would you prefer paper or an ebook?
What this result tells us
In December 2025, 1,100 respondents aged 20–69 in Japan were asked which book format they preferred. Paper books received 68.8% and ebooks 31.2%. These figures measure neither sales nor time spent reading.
These are responses at the time of the survey, not a live measure or the views of every resident.
How the figures are counted
Respondents chose between two options. A neutral option was not offered.
63% versus 37% is a gap of 26 percentage points. It does not mean 26% better.
Questions and options are paraphrased and translated. Follow the source for the exact wording.
Original discussions
KRSouth Korea
독서습관 밸런스 게임해보자 (민음사tv 참고)
Posted: 2026-07-16T21:09:00+09:00
Link and metrics checked: 2026-09-11 12:18:56 UTC
Original page checked
Older references and posts with unconfirmed dates (2)
IDIndonesia
KENAPA LEBIH BAIK BACA EBOOK AJA? 😍🔥
Posted: 2023-04-09
Link and metrics checked: 2026-09-11 15:10:32.960 UTC
Original page checked
KRSouth Korea
전자책 버리고 무조건 종이책으로만 봐야하는 이유
Posted: Not reported
Link and metrics checked: 2026-09-11 11:44:59.671 UTC
Link found in search · original page unverified
How the figures are counted
Views and comment counts show how active a post is, not how many people agree. The numbers may have changed since we checked. The country label describes the community’s audience. It does not tell you every participant’s nationality.
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Visitor poll
This poll is open to visitors who choose to take part. Votes are counted separately from external surveys and do not represent the whole population.
When reading a book, if you had to choose one format, would you prefer paper or an ebook?
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This article covers the period shown. The current situation may differ.
Sources and updates
- Period covered
- 2025-12-19 – 2025-12-21
When citing
Cross Marketing · 2025-12-19 – 2025-12-21 · Japan — When reading a book, if you had to choose one format, would you prefer paper or an ebook? Paper books 68.8%, Ebooks 31.2%. Response gap: 37.6 pp. 1,100 respondents in Japan aged 20–69
Comments
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